This Privacy Policy explains how Adaptive Reach, a division of Adaptive Serv Consortium (Pty) Ltd, collects, uses, discloses, and protects your personal information when you interact with our website, services, and digital platforms.
By using our website and services, you agree to the practices described in this Privacy Policy.
Interpretation and Definitions
Company: Referred to as “Adaptive Reach”, “the Company”, “We”, “Us” or “Our”. Registered entity: Adaptive Serv Consortium (Pty) Ltd.
Website: Refers to Adaptive Reach, accessible at https://www.adaptivereach.agency.
Service: Refers to the Website and related creative communications and marketing services.
Personal Data: Information relating to an identified or identifiable individual.
Usage Data: Data automatically collected during website usage.
Cookies: Small files placed on your device to improve functionality and analyze usage.
Service Providers: Third-party partners engaged to facilitate our services, analytics, or communications.
Country: South Africa.
You: The individual accessing or using our website/services, or a company/organization represented by such an individual.
Information We Collect
We may collect:
– Personal Data: Name, surname, email address, phone number, company details.
– Usage Data: IP address, browser type/version, device type, pages visited, time/date of visit, time spent on pages.
– Third-Party Services: If you choose to connect via Google, LinkedIn, Facebook, or Twitter, we may access permitted profile information
How We Use Your Data
We use your personal data to:
– Provide and maintain services
– Improve and personalize user experience
– Communicate with you
– Send relevant offers/marketing (with opt-out)
– Fulfill contractual obligations
– Conduct analytics and reporting
– Comply with South African law (POPIA, Companies Act, etc.)
Cookies and Tracking
We use session and persistent cookies to:
– Ensure security and authentication
– Store your preferences
– Analyze website traffic and performance
You may disable cookies in your browser, but this may affect functionality.
Sharing of Your Data
We may share your data with:
– Service Providers
– Business Partners
– Affiliates within Adaptive Serv Consortium
– Regulatory Authorities (when legally required)
– During business transfers (e.g., merger, acquisition)
We will never sell your personal information.
Retention of Data
Personal Data: Retained as long as necessary for service, legal, and compliance purposes.
Usage Data: Retained for shorter periods unless used for security, performance, or compliance.
Your Privacy Rights
Under POPIA and applicable laws, you have the right to:
– Access your data
– Request correction or deletion
– Withdraw consent
– Opt out of marketing
– File a complaint with the Information Regulator of South Africa
Security of Data
We use reasonable technical and organizational measures to protect your data, but no system is 100% secure.
Links to Third-Party Websites
Our website may contain links to external websites. We are not responsible for their privacy practices.
Updates to This Policy
We may update this Privacy Policy periodically. Updates will be posted here with the revised ‘Last Updated’ date. For major changes, we will notify you via email or website notice.
Contact Us
For questions about this Privacy Policy:
Email: hello@adaptivereach.agency